About Us

Hong Bee is an independent family-run group of companies, offering a broad range of outstanding products, services and expertise in various industries and sectors. Established in 1952, with an uninterrupted business presence since, Hong Bee combines the knowledge and know-how of an established organisation of nearly 70 years, with the energy and passion of a start-up.

Our ever growing and expanding list of businesses serves a vast array of industries including construction materials, home appliances, FMCG products, alcoholic beverages, transportation, liquid petroleum gas and property development. In each industry, we provide comprehensive services and solutions backed by a commitment to exceptional service and product knowledge.

More info on our businesses can be found in our corporate brochure.

Vision

Hong Bee’s ambition is to be the most preferred business partner to all vendors across our industries as well as the No. 1 go-to distribution source for all consumers in Malaysia.

Mission

It is our main mission to continually improve the efficiency of our processes to better engage with the diverse requirements of the businesses we serve, as well as to grow our customer base by providing the best products and services in the industry.

Our Values

Customer-Centric

Strong Relations

Integrity

Trustworthy

Sustainability

History

Since our beginning, nothing has been more representative of our organisation than our connection to our co-founder Dato’ Chuah Saik Ang. He started earning a living as a tradesman in George Town, Penang while he was still a teenager during the end of WWII, selling just about anything he could, from plantation equipments, to boat accessories and hardware supplies. He operated with integrity and respect, and formed good relationships with all his customers.

Hong Bee was founded in year 1947, as a partnership firm together with Chuah’s trusted partners Kwek and Poh. The firm was then registered as a private limited company in 1952. The company grew rapidly into an organisation due to the ongoing support of its shareholders, as well as Chuah’s commitment and perseverance to structure a business in hardware distribution.

Dato’ Chuah’s son, Mr Chuah Chuan Thye joined the organisation in 1979. Over the years, he worked with his father to manage the group and expand by investing in new businesses in various industries.

Fast-forward to the present day, Hong Bee is a third generation family-run group of companies, operating across a broad range of industries. Our history has taught us that the key to building a business that lasts is to build relationships that last. As we expand our network through partnerships, mergers and acquisitions, we know that building trust is a daily professional endeavour just as it was when our founder sold ropes to boatmen by the sea. It is a statement how after 70 years, we remain a trusted product provider for the locals. We’d like to thank all our customers and partners for their dedicated support over the decades and we promise to uphold our founder’s legacy by holding true to his values.

Market Expansion

Keeping in line with the company’s focus on sustainable growth, we at Hong Bee are constantly expanding our portfolio by venturing into new industries, seeking new alliances that will help add new value to the marketplace. In 2012, we formed a merger with Kiah Liong Sdn. Bhd., a group of companies which includes Kiah Liong Marketing Sdn. Bhd., as well as Talent Zone Sdn. Bhd.

Kiah Liong Sdn. Bhd. is based in Kedah and its businesses include being a distributor of fast moving consumer goods and manufacturer of local liquor brands. Kiah Liong has a proven track record of serving their customers well and being a market leader in their geographic region. We recognise the brand equity of the company and are proud to include them under the Hong Bee umbrella.